Platform Product Manager, Content Management

Job Title: Platform Product Manager, Content Management

Job Location: Must sit hybrid in either Boston, MA Miami, FL or New York, NY

Onsite Requirements:

• 5+ years in Product Management, Platform Management, or MarTech/AdTech experience
• Hands-on experience with Adobe Experience Manager (sites, which is the CMS and assets, which is the DAM) and Adobe Target experience
• Strong understanding of web and app optimization, CRO, SEO, and personalization

Job Description:

• We’re looking for a Platform Product Manager to own the strategy and delivery of banking web and app experience platforms.
• This role sits within the Marketing Technology team and focuses on Adobe Experience Manager (Sites & Assets), Adobe Target, and related optimization capabilities.
• As Platform PM, you will guide how these platforms evolve to support marketing, CX, and product needs — ensuring they are scalable, compliant, and easy to use for business teams.
• You will work closely with the Web Marketing team (focused on website strategy, CRO, SEO, and campaign execution) as well as IT, Product, and global partners to drive adoption and maximize value from our investments in Adobe Experience Cloud.

Key Responsibilities:

• Own the roadmap and backlog for web & app experience platforms (AEM Sites & Assets, Adobe Target, DAM, Adobe Campaign), aligned to the Marketing Value Stream strategy.
• Partner with the Web Marketing team to ensure platform capabilities enable CRO, SEO, and campaign execution goals.
• Translate business needs into platform requirements, user stories, and acceptance criteria for the Experience Platform squad.
• Collaborate with IT and Global teams to deliver enhancements, integrations, and platform stability.
• Ensure marketing teams are trained and enabled to use tools effectively based on their role/responsibility, act as the bridge between technology delivery and marketing adoption.
• Define KPIs and success measures for platform usage, adoption, and business impact (e.g., personalization velocity, content reuse, test performance).
• Monitor platform maturity, identify gaps, and drive the evolution of AEM and Target into app and logged-in environments.
• Advocate for marketing’s needs in enterprise and global forums and ensure platforms are developed with compliance, governance, and scalability in mind.

Must-Have Requirements:

• 9+ years of total work experience
• 5+ years in Product Management, Platform Management, or MarTech/AdTech experience
• Hands-on experience with Adobe Experience Manager (sites, which is the CMS and assets, which is the DAM) and Adobe Target experience
• Strong understanding of web and app optimization, CRO, SEO, and personalization
• Excellent communication and stakeholder management skills, able to translate between marketing and technical teams
• Experience enabling business users on new tools and driving adoption/governance
• Proven success working with cross-functional squads in agile delivery environments
• Familiarity with agile ceremonies, backlog management, and user story writing

Nice-To-Haves:

• Experience working cross functionally with global teams
• Experience with first time implementation of AEM (Adobe experience manager)
• Experience setting up and managing a DAM digital asset management system for a marketing team

• **3rd party and subcontract staffing agencies are not eligible for partnership on this position. 3rd party subcontractors need not apply.
• This position requires candidates to be eligible to work in the United States, directly for an employer, without sponsorship now or anytime in the future**